MavFarm
The human race and the technology have become so interconnected over the years that they are almost one entity now. mav farm allows users to experience all the benefits of the digital universe, Explore the real world of 3D and tactile sensations.
the task
Our main task was to develop branding for an open-source platform that enables the creation of decentralized, peer-to-peer art and trade. This included creating visual identity of the company, website design, and a new UX/UI for the main business management tool. Besides, we worked on .show app design and social media visuals
The Challenge
Can we transform a marketplace and a business instrument into an art form? And is it even possible to combine such incompatible concepts as human self-expression and futuristic technology?
Our goal was simply to create an experience where users have the power to decide which piece of news fits their interests, and don’t have to worry about the authenticity of the content.
logotype
Getting closer to users... and profits
Technological progress 🧠. Digitalization 🦾. A barcode 🤳.
It is conveniently placed on anything we want to buy or sell. Could you even imagine a better symbol of shopping and modern digital society?
On this page, we slightly changed the presentation of the content so that the user can enjoy reading and not be distracted by unnecessary.
logotype
When developing a MavFarm logotype, we created a unique barcode that shapes user’s understanding of the purpose they work with the platform. With some edgy square shapes, we’ve come as close as possible to retro-futurism, which has been an inspiration for the whole brand identity.
identity
A well- calculated success
We decided to stick to the technological aesthetics with big typography and the combination of black, bright pops of color, and 3D models. All of this was meant to immerse a user in the new era on the edge of vintage and high tech.
A well- calculated success
While thinking through the accent colors, we came up with an idea to bring hues all together and animate them into a gradient iridescent texture that resembles liquid. Such animated surfaces were used independently as backgrounds or as 3D object patterns. As a result, the design is flexible and fun and catches the eye of a user.
On this page, we slightly changed the presentation of the content so that the user can enjoy reading and not be distracted by unnecessary.
tone of voice
Giving the betters exactly what they want
According to the concept of the brand, we developed recommendations for the tone of voice of the platform. MavFarm is used to produce material for young fashion creators, visionaries, and pioneers of the industry. These are people gazing into the future, so the content is to be gender-neutral and natural. Meanwhile, the imagery has humanity and energy that gives the user stories life
outside the digital world
MavFarm is not only about digital, but it reflects the real world as well. For this reason, we created a bunch of additional graphic elements for the material objects. These designs go along with the general visual image of the brand, they include a barcode with branded typography and futuristic graphics.
Technology is a cross-cutting theme of the project. And we couldn’t do without it when working on real-life elements like business cards. To bring our iridescent texture from 3D to life, we used holographic film. It helped us retain the imagery of the liquid and create the intended futuristic cyberpunk atmosphere.
social networks
Social media visuals are also consistent with the developed brand identity. They are dynamic and fresh to represent the fast pace of life of modern society. Animated content prevails throughout all social networks.
As a part of social media design, we created several filters for Instagram stories, which is an important communication channel. We are sure that this will boost brand awareness and help MavFarm find new users. It will work well in the long run as well since Instagram will eventually be integrated with .show platform.
THE FINAL RESULT
As our client chose to take care of the design implementation by their own means, they simplified it to tailor the solution to the already existing system.
Nevertheless, we were happy to collaborate with CNN Travel and get new experience in creating something unique and beautiful.
HAVE A PROJECT?
Just fill out this form, and we’ll keep it low-key until we do an awesome project together!
Other Works
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